EPIX SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 349
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SWOT Analysis of EPIX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EPIX

Parent Company

Studio 3 Partners LLC (JV of Viacom, Metro-Goldwyn-Mayer and Lions Gate Entertainment)

Category

Premium cable and satellite television network,

Sector

Media Channel

Tagline/ Slogan

We Get Big Movies

USP

Hollywood recent releases and film library content from the network's three corporate parents

STP

Segment

All age group from upper and middle class salary groups

Target Group

Youth from the middle and upper middle class

Positioning

Provided by pay television providers as premium service with latest Hollywood movies

SWOT Analysis

Strengths

1. Subscription video on demand service

2. Operational support by Viacom

3. Distribution deal with Netflix, movies seen on the channel to become available on the subscription streaming service 90 days after their premiere broadcast on the Epix television channel.

4. First premium network to make its films available for streaming

5. Epix provides up to eight multiplex channels – four 24-hour multiplex channels

6. Reaches to over 10 million households in US

7. Its programming includes movies, sports and original programs

Weaknesses

1. Low subscriber tally among the major U.S. pay cable channels

2. The brand is restricted to US with limited international presence hence lower market share

Opportunities

1. Broadcasting outside US, venturing in developing countries

2. youngest of the major pay cable channels in the US, scope of major image makeover and experimentation

Threats

1. High Customer switching rate
2. Multiple channels available
3. Limited viewership can decline revenues and affect business

Competition

Competitors

1. HBO
2. Starz
3.Showtime



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