The Times of India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 6361
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SWOT Analysis of The Times of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Times of India

Parent Company

The Times Group (also referred as Bennett, Coleman and Co. Ltd.)

Category

Newspapers

Sector

Media & Entertainment

Tagline/ Slogan

Let the Truth Prevail

USP

World’s Largest Selling English Language Daily

STP

Segment

General News Segment

Target Group

English speaking/reading audience in India

Positioning

Most widely circulated newspaper

SWOT Analysis

Strengths

1. Widely available daily present across many regions with a circulation average of over 3.5 million per day
2. Can leverage Parent Company’s presence in Television, Radio etc. to reach out to a wider audience especially for a Sustained Campaign on a particular issue for eg. Campaign against corruption etc.
3. Easy Brand Recall useful in a competitive markets with numerous dailies; high brand loyalty
4. Bombay Times, Delhi Times etc has a glamorous daily that is useful for news about movies, glamour, fashion etc.

5. Weekly paper called Ascent is widely regarded as excellent platform and also a must read for potential recruiters and job seekers.
6. Has got a city-wise edition publication for major Indian cities
7. Campaigns like Teach India and other events/initiatives are beneficial for the brand

Weaknesses

1. Some people have the perception that TOI publishing more celebrity/entertainment news
2. Tough competition means limited scope for increasing market share

Opportunities

1. Has a limited presence in Southern India as compared to the rest of India
2. Huge opportunity in Regional Languages space
3. Better usage and interaction with online and mobile mediums

Threats

1.Increased competition from other dailies
2. On line news medium means reduced circulation

Competition

Competitors

1. Hindutan Times
2. The Hindu
3. The Indian Express



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