The Hindu SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3572
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SWOT Analysis of The Hindu with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Hindu

Parent Company

Kasturi and Sons Ltd

Category

Newspapers

Sector

Media & Entertainment

Tagline/ Slogan

Stay ahead of times; India’s National Newspaper since 1878

USP

Synonymous with Southern India especially Chennai

STP

Segment

General News Segment

Target Group

English speaking/reading Indian Audience

Positioning

Voice of Southern India

SWOT Analysis

Strengths

1. Wide presence across India specially in Southern India

2. High brand loyalty amongst customers

3. Constant Innovation like first to go Online, first to print in color etc

4. Increasing penetration across India through advertising and promotion
5. Has a high readership of around 2 million people per day

Weaknesses

1. Tough competition from other English dailies means limited scope of increasing market share
2. Limited popularity as compared amongst the youth which is a huge segment

Opportunities

1.Can use its Brand Image to spread to Pan India circulation.

2. Multi-lingual editions to penetrate into the rural areas

Threats

1.Increased competition from other newspapers

2. On line news medium means reduced circulation

Competition

Competitors

1. Times of India
2. Hindustan Times
3. Indian Express



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