The Economic Times SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2162
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SWOT Analysis of The Economic Times with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Economic Times

Parent Company

The Times Group (also referred as Bennett, Coleman and Co. Ltd.)

Category

Newspapers

Sector

Media & Entertainment

Tagline/ Slogan

The Power of Knowledge

USP

One of the biggest Indian newspapers giving business, finance and economics news

STP

Segment

Economic and Business News Segment

Target Group

English speaking/reading audience in India

Positioning

India’s Leading Financial Daily

SWOT Analysis

Strengths

1. Wide coverage and hugely popular top-of-the-mind brand

2. Part of Largest Media House in India and hence excellent reach of over 800,000 per day

3. Has a good Brand Recall and is synonymous with financial and business news and coverage

4. Has good supplements like Brand Equity and Corporate Dossier which gives it an edge over others

Weaknesses

1. Tough competition from other financial newspapers means limited market share

Opportunities

1. Can leverage existing Supplements like Brand Equity and others to differentiate itself from competition.

2. Tie ups with WSJ and other Marque Brands to get even more readership base
3. Promotion, tie-ups with financial institutions, colleges etc

Threats

1.Increased competition from other dailies
2. On line news medium means reduced circulation

Competition

Competitors

1.Financial Express

2.Mint



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