Hindustan Times SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5362
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SWOT Analysis of Hindustan Times with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hindustan Times

Parent Company

HT Media Ltd

Category

Newspapers

Sector

Media & Entertainment

Tagline/ Slogan

The Name India trusts for News

USP

It is the flagship publication of HT Media Ltd

STP

Segment

General News

Target Group

English speaking/reading audience in India

Positioning

Trustworthy news coverage for the people of India

SWOT Analysis

Strengths

1. Wide coverage especially in Northern India

2. Good brand recall and brand loyalty

3. Part of a huge media conglomerate  means excellent reach

4. Has a good pool of supplements covering education, entertainment, Sunday lifestyle magazine

Weaknesses

1. Limited pan-India presence and penetration as compared to market leaders
2. Tough competition means market share is not growing

Opportunities

1. Being part of a large conglomerate means they have resources to expand in other parts of the country

2. Can use its strong network of supplements to build on its readership base
3. Maximise involvement of people through online interaction and tie-ups with institutions and companies

Threats

1.Increased competition from other dailies
2. On line news medium means reduced circulation

Competition

Competitors

1. The Times of India
2. The Hindu
3. The Indian Express



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