Autocar SWOT Analysis, USP & Competitors

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SWOT Analysis of Autocar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Autocar

Parent Company

Haymarket Motoring Publications Ltd.

Category

Magazines

Sector

Media

Tagline/ Slogan

The Best Car News and Reviews; First for car news and reviews; The World's oldest car magazine

USP

The Autocar magazines are the oldest auto magazines in the world

STP

Segment

Car and Bike enthusiasts

Target Group

Car and Bike enthusiasts from middle class and upper middle class

Positioning

A magazine that provides complete car and bike information

SWOT Analysis

Strengths

1. It is the largest selling monthly auto magazine in India.
2. The parent company operates several international editions around the world such as Japan, Indonesia, Malaysia, China.
3. The brand is very popular in India as well as internationally.
4. The magazine has some very credible and popular auto experts on its panel.
5. Top of the mind automobile magazine world over

Weaknesses

1.Strong competition from other brands means limited market share growth
2. Since internet and other magazines & newspapers give similar news, brand loyalty at times is less and brand switching is high

Opportunities

1.Sponsoring sports events and involving sports enthusiasts
2.By making good use of the virtual and social media space, the magazine can increase its popularity.

3. By offering special offers on subscriptions in colleges and offices, the magazine can try to widen its customer base.

Threats

1. A number of car and bikeshows have come up on TV and they are competing for the same space.
2.With the advent of the internet the scope of print media is declining.
3.Several media houses in India are coming up with auto magazines and have a better distribution channel than Autocar.

Competition

Competitors

1.AutoIndia
2.Over Drive
3.Top Gear



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