Femina (India) SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2369
Advertisements

SWOT Analysis of Femina (India) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Femina (India)

Parent Company

The Times Group

Category

Magazines

Sector

Media

Tagline/ Slogan

For All the Women You Are , Believe

USP

It is one of the first and longest running magazines for women

STP

Segment

Modern and progressive Indian women

Target Group

Women belonging to upper middle class and higher economic class

Positioning

It positions itself as a magazine that provides insight into all aspects of womanhood

SWOT Analysis

Strengths

1. The magazine was first published in 1959 which makes it one of the longest running women magazines.
2. The magazine is a joint venture between Times Group and BBC Worldwide, two very big names in the media industry.
3. The brand is very popular in India as well as internationally.
4. The magazine covers a variety of issues related to women such as relationships, beauty, fashion, health and fitness
5. Associations and sponsorships of leading beauty pageants have enhanced its brand value

Weaknesses

1.Competition from internet, newspapers and other magazines has affected market share

2.The magazine appeals only to women belonging to higher middle class and upper class thus limiting its potential customer base.

Opportunities

1.The brand’s website, since its launch has tried to attract the increasing number of net savvy women customers.
2.Through aggressive marketing and promotional strategies the magazine can increase its circulation.

3. if the magazine can manage the digital and social media space effectively its customer base will increase.

Threats

1. A number of new women’s magazines are coming up and challenging Femina’s popularity.
2.With the advent of the internet the scope of print media is declining.
3.A number of lifestyle channels have come up for women and they cater to the same customer base.

Competition

Competitors

1. Cosmopolitan
2.Vogue
3.New Woman



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: