Posted in Media & Entertainment, Total Reads: 2628
SWOT Analysis of Femina (India) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Times Group
For All the Women You Are , Believe
It is one of the first and longest running magazines for women
Modern and progressive Indian women
Women belonging to upper middle class and higher economic class
It positions itself as a magazine that provides insight into all aspects of womanhood
1. The magazine was first published in 1959 which makes it one of the longest running women magazines. 2. The magazine is a joint venture between Times Group and BBC Worldwide, two very big names in the media industry. 3. The brand is very popular in India as well as internationally. 4. The magazine covers a variety of issues related to women such as relationships, beauty, fashion, health and fitness 5. Associations and sponsorships of leading beauty pageants have enhanced its brand value
1.Competition from internet, newspapers and other magazines has affected market share
2.The magazine appeals only to women belonging to higher middle class and upper class thus limiting its potential customer base.
1.The brand’s website, since its launch has tried to attract the increasing number of net savvy women customers. 2.Through aggressive marketing and promotional strategies the magazine can increase its circulation.
3. if the magazine can manage the digital and social media space effectively its customer base will increase.
1. A number of new women’s magazines are coming up and challenging Femina’s popularity. 2.With the advent of the internet the scope of print media is declining. 3.A number of lifestyle channels have come up for women and they cater to the same customer base.
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