Outlook India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1890
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SWOT Analysis of Outlook India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Outlook India

Parent Company

The Outlook Group

Category

Magazines

Sector

Media

Tagline/ Slogan

Think Beyond, Stay Ahead

USP

It is one of the largest selling English weekly magazines in India

STP

Segment

Middle class and upper middle class

Target Group

Corporates and students

Positioning

It positions itself as a news magazine that gives more than just news

SWOT Analysis

Strengths

1. It is one of the largest selling magazines in India with a circulation of more than 1.5 million copies.
2. The parent company operates several other successful magazines such as Outlook Business, People, Outlook Traveller, Career 360, News Weekly etc. 
3. The parent company has a good brand presence in the Indian media industry.
4. Outlook has its own strong distribution channel

Weaknesses

1.Inspite of being one of the leading magazines in India, it is not very popular internationally.
2.Competition from other free internet media has decreased its brand loyalty

Opportunities

1.The magazine can increase its circulation by offering special subscription offers to colleges and offices.
2.By making good use of the virtual and social media space, the magazine can increase its popularity.

3. It can leverage upon the vast media experience of its parent company.

Threats

1. A number of international brands are coming to India which will pose stiff competition.
2.With the advent of the internet the scope of print media is declining.
3.Many publishing houses in India are coming up with weekly magazines that have the potential to steal readership.

Competition

Competitors

1. India Today
2.The Week
3.Tehelka



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