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SWOT Analysis of Outlook India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Outlook Group
Think Beyond, Stay Ahead
It is one of the largest selling English weekly magazines in India
Middle class and upper middle class
Corporates and students
It positions itself as a news magazine that gives more than just news
1. It is one of the largest selling magazines in India with a circulation of more than 1.5 million copies. 2. The parent company operates several other successful magazines such as Outlook Business, People, Outlook Traveller, Career 360, News Weekly etc. 3. The parent company has a good brand presence in the Indian media industry. 4. Outlook has its own strong distribution channel
1.Inspite of being one of the leading magazines in India, it is not very popular internationally. 2.Competition from other free internet media has decreased its brand loyalty
1.The magazine can increase its circulation by offering special subscription offers to colleges and offices. 2.By making good use of the virtual and social media space, the magazine can increase its popularity.
3. It can leverage upon the vast media experience of its parent company.
1. A number of international brands are coming to India which will pose stiff competition. 2.With the advent of the internet the scope of print media is declining. 3.Many publishing houses in India are coming up with weekly magazines that have the potential to steal readership.
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