Business Today SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1915
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SWOT Analysis of Business Today with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Business Today

Parent Company

Living Media India limited (India Today Group)

Category

Magazines

Sector

Media

Tagline/ Slogan

For Managing Tomorrow

USP

It is the largest circulated business fortnightly in India

STP

Segment

Middle class and upper middle class, business class

Target Group

Corporates and business students

Positioning

A business magazine that keeps the readers updated about changing business conditions

SWOT Analysis

Strengths

1. It is one of the most popular business magazines in India, the largest circulated business fortnightly in India.
2. The parent company has a very strong presence in the Indian media industry.
3. The magazine has an approximate readership of 400000 per issue.
4. The magazine has been running successfully for more than 20 years now
5. Has a circulation of around 350,000 per issue

Weaknesses

1. Competition from internet, newspapers and other magazines means limited market share growth
2.As it is a dedicated business magazine, the potential readership is limited

Opportunities

1.The magazine can increase its circulation by offering special subscription offers to colleges and offices.
2.By making good use of the virtual and social media space, the magazine can increase its popularity.

3. By involving B-Schools in surveys and ratings the magazine is looking to involve the student community.

Threats

1. A number of international brands like Forbes, Time are coming to India which will pose stiff competition.
2.With the advent of the internet the scope of print media is declining.
3.The increasing number of business magazines and papers in India will provide competition for the magazine.

Competition

Competitors

1. Business India
2.Business World
3.Forbes



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