Posted in Media & Entertainment, Total Reads: 1559
SWOT Analysis of India Today with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
India Today Group
Making Sense of India
It is one of the oldest weekly magazines in India
Middle Class and Business men
Corporates and students belonging to the middle class and upper middle class
It positions itself as a magazine that offers a thorough insight on India
1. It is one of the oldest and the most widely read magazines in India. 2. It covers a variety of issues including news, science, sports, politics, business and society 3. Due to the variety it offers it appeals to a wider mass of people. 4. The magazine enjoys a circulation of approx 1.2 million copies and a readership of more than 6 million 5. The magazine has a high brand loyalty
1. Newspapers, news channels, internet have made it difficult for the magazine to maintain its stronghold 2. The magazine is sometimes criticised for giving biased reports
1.The parent company is a media tycoon and has a strong presence in the Indian media industry. 2.Through various promotional subscriptions offers to colleges and offices, the magazine can increase its circulation.
3. If the magazine can gain popularity in the virtual and social media space, it will have bright prospects.
1. With too many new magazines coming up, India Today faces stiff competition. 2.The magazine also faces tough competition from the internet, which is a much cheaper resource. 3.The increase in the number of news and analysis channels is a threat as the content is pretty much the same.
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