AutoIndia SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1114
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SWOT Analysis of AutoIndia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AutoIndia

Parent Company

Business India Publications Ltd.

Category

Magazines

Sector

Media

Tagline/ Slogan

“The Best Auto Mag Ever! ”

USP

It is India’s first all-colour monthly auto magazine

STP

Segment

Car and Bike enthusiasts

Target Group

Car and Bike enthusiasts from middle class and upper middle class

Positioning

Caters to the needs of auto enthusiasts and people from the industry who want to keep abreast of the latest developments in the automobile sector

SWOT Analysis

Strengths

1. It is India’s first all-colour monthly auto magazine.
2. The Auto India magazine is known in the market for being affordable.
3. The magazine has wide and well-spread distribution network in India.
4. The magazine places a huge emphasis on attractive and appealing visual content.

5. Popular brand and a good reputation amongst its customer base.

Weaknesses

1. The appeal of the magazine is limited to car and bike enthusiasts.
2. The magazine does not have a strong brand ambassador or an aggressive marketing strategy.

Opportunities

1. Efficient use of the social media and virtual space will determine the future potential of the magazine.
2. The magazine can rope is popular personalities as brand ambassadors for branding and advertising purposes.

3. Special offers on subscriptions for students and corporates can help increase its circulation.

Threats

1. A number of car and bike shows are coming up on TV that address the same audience as the magazine.
2. The magazine operates in a very competitive market alongside several big domestic and international brands.
3. Uncertainties existing in the automobile sector due to external economic factors can adversely affect the circulation of the magazine.

Competition

Competitors

1. Autocar India
2. Overdrive
3. Top Gear


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