Digit SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1230
Advertisements

SWOT Analysis of Digit with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Digit

Parent Company

9.9 Media

Category

Magazines

Sector

Media

Tagline/ Slogan

“Your Technology Navigator”

USP

It is the most read technology magazine in India

STP

Segment

Technology enthusiasts in India

Target Group

Technology enthusiasts and youngsters mostly living in urban India

Positioning

One stop guide for all technology related news

SWOT Analysis

Strengths

1. It is the largest selling technology magazine in India with a circulation of over 1 lakh copies.
2. Sections of the magazine like Bazaar, DroolMal, Tried and Tested, Community are very popular among readers.
3. The Digit awards given to the best technology brands and products in India are also very popular.
4. According to a survey, the readership of the magazine is higher than even the combined readership of its competitors.

5. Popular brand and a good reputation amongst its customer base.

Weaknesses

1. The magazine is limited to mainly the urban areas in India.
2. The magazine does not have a strong brand ambassador.

Opportunities

1. The magazine can increase its popularity by offering special subscription offers to students of technological institutes.
2. By developing popular applications in the virtual space the magazine can increase its readership.

3. Through effective marketing in semi urban and rural areas the magazine can increase its readership.

Threats

1. TV shows that provide similar information and content are a serious threat to the popularity of the magazine.
2. A lot of similar information is available on the internet which is a cheaper source.
3.The availability of some international technology magazines in India can affect the popularity of Digit.

Competition

Competitors

1. Chip
2. PC Quest
3. T3

The table above concludes the Digit SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Digit. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: