Filmfare SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1398
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SWOT Analysis of Filmfare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Filmfare

Parent Company

Bennett Coleman & Co. Ltd.

Category

Magazines

Sector

Media

Tagline/ Slogan

“India’s No 1 Entertainment Magazine”

USP

India’s most popular and most respected fortnightly film magzine

STP

Segment

Film and Bollywood buffs

Target Group

Bollywood buffs, mostly living in urban India and also abroad

Positioning

It positions itself as India’s foremost magazine for Bollywood and film news

SWOT Analysis

Strengths

1. It is the most popular and respected film magazine in India.
2. The magazine boasts of a circulation of over 1.4 lakh copies.
3. The Filmafare awards that are hosted by the magazine are the most respected and popular film awards in India.
4. The magazine is published by the Times Group which is the biggest media conglomerate in India.

5. Popular brand and a good reputation amongst its customer base.

Weaknesses

1. The appeal of the magazine is limited to Bollywood enthusiasts.
2. The magazine is not as popular in small towns and rural areas as it is in the big cities.

Opportunities

1. The magazine has unrivalled access to most of the famous Bollywood personalities.
2. The magazine can try to increase its already existing international viewership.

3. By releasing the magazine is regional languages, the magazine can increase its popularity in all the small towns and rural areas of India.

Threats

1. Several TV shows have dedicated shows that offer similar content of Bollywood news and reviews.
2. Several social media platforms like Twitter have become potent sources of information for Bollywood and film news and are also more popular with the youth.
3. The market in which the magazine operates is crowded and competitive.

Competition

Competitors

1. Stardust
2. Show Time
3. Femina


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