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SWOT Analysis of PC World with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Where in the World? PC World
One of the most popular computing magazines in the world
Technology and computer enthusiasts
Technology and computer enthusiasts in the USA and all over the world
A magazine that addresses all computing and technology related issues of the tech savvy.
1. It is the world’s largest selling computing magazine. 2. It boasts of a circulation of more than 8 lakh copies. 3. The magazine is published in several countries around the world including India, Australia, Bangladesh, Germany, Italy, Brazil, Spain, Turkey etc. 4. The brand is very popular internationally.
1.The brand has tremendous competition these days from other websites and blogs, which affects market share
2 The magazine is assessed to be too tedious and detailed for lay men.
1.The magazine can increase its popularity by offering discounted subscriptions to students from technology institutes. 2.By building popular applications on the virtual space the brand can increase its popularity.
3. By covering more personal technology products than their current spectrum the magazine can introduce variety as well as attract readership.
1. In India there are several TV shows that cater to technology and computer enthusiasts. 2. The internet is a huge and cheaper source of similar information. 3.There are many old and new technological magazine offering similar content hence the magazine operates in a very competitive space.
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