Stardust SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1142
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SWOT Analysis of Stardust with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stardust

Parent Company

Magna Publishing Co. Ltd.

Category

Magazines

Sector

Media

Tagline/ Slogan

India’s No.1 Entertainment Magazine

USP

India’s very own film magazine

STP

Segment

Film and Bollywood buffs

Target Group

Bollywood buffs belonging to all ages

Positioning

Bollywood news and gossip magazine

SWOT Analysis

Strengths

1. It is one of India’s oldest Film magazines.
2. As the magazine publishes issues in both English and Hindi, it engages both the cosmopolitan as well as the local reader.
3. The magazine has a wide and well-spread distribution network throughout India.
4. The parent company has good experience in the Indian media industry as it also operates other popular magazines like Savvy, Society, Health, Interiors etc.

Weaknesses

1. Internet penetration has severely affected sales of magazines
2. The brand comparatively is not very popular outside India despite a huge movie fan following

Opportunities

1. The brand can rope in popular actors/actresses as brand ambassadors and increase its popularity.
2. The Stardust awards show organized by the magazine is a good platform for the branding of the magazine.

3. The magazine can undertake a rebranding and repositioning exercise in order to make itself more appealing to the youth.

Threats

1. The magazine operates in a very competitive space along with big brands like Filmfare, Cineblitz, etc.
2.Several TV channels have dedicated programs for Bollywood news and gossip, which offer severe competition to the magazine.

Competition

Competitors

1. Filmfare
2.Show Time
3.Femina

4. Cineblitz



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