Readers Digest SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2324
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SWOT Analysis of Readers Digest with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Readers Digest

Parent Company

The Reader’s Digest Association

Category

Magazines

Sector

Media

Tagline/ Slogan

Life Well Shared

USP

It is one of the very few internationally popular family magazines

STP

Segment

Families, house-wives

Target Group

Families belonging to middle class and upper middle class in USA and other parts of the world

Positioning

It is general interest magazine that caters to the entire family

SWOT Analysis

Strengths

1. For several years, Reader’s Digest was the best-selling consumer magazine in USA.
2. The magazine has 50 editions in 21 languages and is circulated in 70 countries worldwide.
3. The small size of the magazine makes it very readable.
4. It is one of the very few magazines that feature stories that are similar to fiction.

Weaknesses

1. The magazine faces competition not only from the other magazines but also from pulp fiction.
2. Magazine sales have been severely affected due to more penetration of internet

Opportunities

1. The local editions of the magazine also have well developed distribution network, which the magazine must make optimum use of.
2. The magazine has a vast legacy of 90 years, which it can take advantage of.

3. The magazine covers a wide variety of topics through its articles and stories and thus caters to a broader base of readers.

Threats

1. Due to the availability of a lot of reading material and e-books on the internet, the popularity of Reader’s Digest is declining.
2. Regional language magazines are proving to be a threat to the local editions.
3. As the magazine is considered to be a leisure magazine it faces a threat from the increasing number of leisure options being available today.

Competition

Competitors

1.Better Homes and Gardens
2.Family Circle
3.Good Housekeeping


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