TIME SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2274
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SWOT Analysis of TIME with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TIME

Parent Company

Time Inc. (Time Warner)

Category

Magazines

Sector

Media

Tagline/ Slogan

The Weekly News Magazine

USP

It is considered to be one of the most popular magazines in history

STP

Segment

Students, working class, business class

Target Group

Students, corporates and business men in USA and other parts of the world

Positioning

A weekly magazine that covers world events and news

SWOT Analysis

Strengths

1. It is the largest circulating weekly magazine in the USA as well as the entire world.
2. The magazine boasts of a readership of 25 million.
3. The “Person of the Year” feature of the magazine has gained huge popularity worldwide.
4. The magazine is the largest magazine in terms of ad revenue in USA.
5. One of the Most reputed and respected magazine brand in the world
6. The brand has a very high recall worldwide and it is prestigious to be associated or to be featured in the magazine

Weaknesses

1. The global editions of the magazine face stiff competition from the local magazines in the respective countries.
2. The brand is comparatively not as popular as it is in US in some middle-eastern and Asian countries as it is in USA.

Opportunities

1. The magazine covers a variety of issues such as politics, business, technology, health, science, entertainment hence it can appeal to a wide range of potential customers.
2. The magazine has some very popular names associated with its editorial panel which the magazine can use for branding.

3. The magazine enjoys an iconic status which is a big plus for branding purposes.

Threats

1. The magazine operates in a very competitive space with several big brands competing for the same potential customer base.
2. Print media is becoming weaker day by day due to the widespread network of internet all over the world.
3. The distribution networks of the local editions are not as well developed as those of the local magzines.

Competition

Competitors

1. Newsweek
2.Forbes
3.Fortune



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