Dia Nippon Printing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 788
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SWOT Analysis of Dia Nippon Printing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dia Nippon Printing

Parent Company

Dia Nippon Printing Co.,Ltd.

Category

Printing & Publishing

Sector

Entertainment and Media

Tagline/ Slogan

P&I solutions provider for your life

USP

Creates new value based on behavior with integrity

STP

Segment

All kinds of printing and publication needs

Target Group

Commercial, business and consumer printing & publications

Positioning

High technology interfaced with variety of Information media

SWOT Analysis

Strengths

1. High technology Printing solutions that support expansion printing
2. Provides printing solutions to well diversified portfolio of products such as books and magazines, commercial printing and IPS/business forms

3. Multilingual printing and publications
4. Application of printing technologies to new fields such as packaging etc.,

Weaknesses

1. Constrained global presence
2.More emphasis on the improvement of technology rather than the brand
3. Very less mergers and acquisitions although they are an old company

Opportunities

1. Actively approach overseas markets, with market expansion in mind
2. Promote Strategic alliances and M&As with strong partners
3. Building on core competencies-printing and information technology

Threats

1. Decrease in focus due to diversification into electronics and Lifestyle and industrial suppliers
2. Self Cannibalization of its printing through electronic publications
3.Intellectual property infringements

Competition

Competitors

1. Toppan printing co., Ltd.
2. Thomson Reuters
3. Wolters Kluwer



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