Pearson SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3322
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SWOT Analysis of Pearson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pearson

Parent Company

Pearson PLC

Category

Printing & Publishing

Sector

Entertainment and Media

Tagline/ Slogan

Always learning

USP

The world’s leading learning company

STP

Segment

All kinds of readers who demand comprehensive coverage on the Subjects and concepts

Target Group

Students and Novel reading enthusiasts of all age groups

Positioning

A brand which enhances the lives through Books written by best authors

SWOT Analysis

Strengths

1. World’s No.1 publishing company with global presence in more than 70 countries
2. Through the Penguin publications it publishes fiction & Non-fiction books
3.Provides subsidized publications in developing countries
4. Books written by Best authors

5. Top brand recall among publishing houses

Weaknesses

1.Majority of the sales are concentrated in North America
2.High focus on English language publishing
3.Large proportion of publications are of educational and lesser known for commercail publications

Opportunities

1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
2. Business magazines and content Providing
3.Strengthing position in publications other than English language

Threats

1. Emergence of E-publications, J-STOR, free online E-books
2. Proliferation of online resources through Google and Yahoo
3.Cannibalization from its own eBook collection, Think-tank

Competition

Competitors

1.Reed Elsevier
2.Thomson Reuters
3.Wolters Kluwer



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