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SWOT Analysis of Pearson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Printing & Publishing
Entertainment and Media
The world’s leading learning company
All kinds of readers who demand comprehensive coverage on the Subjects and concepts
Students and Novel reading enthusiasts of all age groups
A brand which enhances the lives through Books written by best authors
1. World’s No.1 publishing company with global presence in more than 70 countries 2. Through the Penguin publications it publishes fiction & Non-fiction books 3.Provides subsidized publications in developing countries 4. Books written by Best authors
5. Top brand recall among publishing houses
1.Majority of the sales are concentrated in North America 2.High focus on English language publishing 3.Large proportion of publications are of educational and lesser known for commercail publications
1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs 2. Business magazines and content Providing 3.Strengthing position in publications other than English language
1. Emergence of E-publications, J-STOR, free online E-books 2. Proliferation of online resources through Google and Yahoo 3.Cannibalization from its own eBook collection, Think-tank
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