Cinemax India Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1387
Advertisements

SWOT Analysis of Cinemax India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cinemax India Ltd

Parent Company

Kanika group

Category

Film theaters and distribution

Sector

Media and broadcasting

Tagline/ Slogan

Enjoy,relax

USP

Highest number of channels, Aslihd service

STP

Segment

Movie and cinema theatres and distribution

Target Group

Urban middle and upper middle class individuals

Positioning

Great movie experience included with different relaxation services

SWOT Analysis

Strengths

1. Presence across all India in various cities
2. Has over 130 screens giving customers a wide variety of options
3. Exhibition chain is a combination of high-end multiplexes and budget retrofit single-screens

4. Presence in real estate of the parent company

Weaknesses

1. The need of better customer focused services and technological advancements like 3D 

2. Late entry in to the market means intense competition

Opportunities

1.Increasing purchasing power parity

2. More screens in upcoming cities to increase reach

3. Better offers and branding to lure customers

Threats

1. Alternate sources of entertainment like theme parks

2. Increased online penetration of movies is a concern as people don't go to theatres

Competition

Competitors

1.PVR
2.Reliance Big Cinemas
3.Inox



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: