Videocon d2h Digital TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2874

SWOT Analysis of Videocon d2h Digital TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Videocon Digital TV

Parent Company



Digital TV Set Top Boxes


Media and broadcasting

Tagline/ Slogan

Direct Hai Correct Hai,Digital DTH Service


Highest number of channels, Aslihd service



Digital TV services

Target Group

Households looking for TV channels


High quality service as it is direct to home connection

SWOT Analysis


1. The Videocon brand name which has a strong legacy
2. 440+ channels available for the customer to choose from
3. Most number of ASLI HD channels
4. Good branding and marketing through TVCs and print ad campaigns involving celebrities

5. Direct to home connection services apart from offering good customer support services


1. Late entrant in the market hence limited market share

2. Has not been able to penetrate as much as some of the other competitors


1.  Changing tastes of the consumers who are ready to accept wide variety of channels which can be tapped
2.Increasing purchasing power parity
3. Increase of awareness of 3d so as it is first mover in this 3d segment


1.  Heavy competition from the competitors
2. Price sensitive customers
3. Govt regulations which lead to digitization of cable which increases the quality of the existing cable networks leading to completion as it is provided at cheaper price



1. Airtel Digital TV
2.Sun direct
3.Tata Sky


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