Videocon d2h Digital TV SWOT Analysis, USP & Competitors

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SWOT Analysis of Videocon d2h Digital TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Videocon Digital TV

Parent Company

Videocon

Category

Digital TV Set Top Boxes

Sector

Media and broadcasting

Tagline/ Slogan

Direct Hai Correct Hai,Digital DTH Service

USP

Highest number of channels, Aslihd service

STP

Segment

Digital TV services

Target Group

Households looking for TV channels

Positioning

High quality service as it is direct to home connection

SWOT Analysis

Strengths

1. The Videocon brand name which has a strong legacy
2. 440+ channels available for the customer to choose from
3. Most number of ASLI HD channels
4. Good branding and marketing through TVCs and print ad campaigns involving celebrities

5. Direct to home connection services apart from offering good customer support services

Weaknesses

1. Late entrant in the market hence limited market share

2. Has not been able to penetrate as much as some of the other competitors

Opportunities

1.  Changing tastes of the consumers who are ready to accept wide variety of channels which can be tapped
2.Increasing purchasing power parity
3. Increase of awareness of 3d so as it is first mover in this 3d segment

Threats

1.  Heavy competition from the competitors
2. Price sensitive customers
3. Govt regulations which lead to digitization of cable which increases the quality of the existing cable networks leading to completion as it is provided at cheaper price

Competition

Competitors

1. Airtel Digital TV
2.Sun direct
3.Tata Sky



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