Deccan Chronicle SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1469
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SWOT Analysis of Deccan Chronicle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deccan Chronicle

Parent Company

Deccan Chronicle Holdings Limited

Category

Indian English-Language Daily Newspaper

Sector

Media and Entertainment

Tagline/ Slogan

The face of south

USP

One of the Largest circulated English-newspaper in South India

STP

Segment

English newspaper daily in south India

Target Group

Urban individual of South Indiaseeking english news

Positioning

Contains information which helps its loyal readers to get ahead in their lives

SWOT Analysis

Strengths

1. Hyderabad’s largest circulated daily
2. Sponsored  Deccan Chargers team in IPLwhich enhanced brand visibility
3. The news coverage is completely unbiased
4. Cartoons are an interesting feature of Deccan Chronicle

5. Extensive coverage of south India along with important national and international events

Weaknesses

1. Lost ownership of Deccan Chargers due to non-payment of 100 crore bond as security
2.NSE suspended trading on Deccan Chronicle shares
3.Facing financial crisis and looking forward for investors

Opportunities

1. Can improve its circulation in other states like Tamil Nadu, Kerala and Karnataka to continue its position in South India
2.  Use the strong presence in Hyderabad to tap the markets of near-by cities
3. Scale up the operations for innovative and interesting features in the newspaper

Threats

1. Financial instability of Deccan Chronicle
2. Improving position of other newspapers in South India
3. Government regulations to allow trading in NSE

Competition

Competitors

1. The Hindu
2. The Times of India
3. The Telegraph



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