Posted in Media & Entertainment, Total Reads: 1008
SWOT Analysis of Art Asylum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Diamond Select Toys and Collectibles LLC
Toy Brands and Manufacturers
Media and Entertainment
Makers of the No.1 selling block figure in the world
Collectible toys based on characters of various comics and film franchise
Niche – focused on collectors of toys
To create unique and exciting collectibles for people across all ages
1. Big brand name and strong value among competitors 2. Minimates is one of the biggest brands in collectible toys 3. Diverse line of products in its portfolio 4. Has license to some of the most popular comic and movie franchises
1.Product portfolio is mostly limited to action figures 2.Does not have a broad customer base and limited brand awareness
1.Leverage the successful brand of DST 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises
1. Video games 2. Cartoon channels and Internet
3. Fluctuating prices and changing preference of the kids
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