SWOT Analysis of Art Asylum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Diamond Select Toys and Collectibles LLC
Toy Brands and Manufacturers
Media and Entertainment
Makers of the No.1 selling block figure in the world
Collectible toys based on characters of various comics and film franchise
Niche – focused on collectors of toys
To create unique and exciting collectibles for people across all ages
1. Big brand name and strong value among competitors 2. Minimates is one of the biggest brands in collectible toys 3. Diverse line of products in its portfolio 4. Has license to some of the most popular comic and movie franchises
1.Product portfolio is mostly limited to action figures 2.Does not have a broad customer base and limited brand awareness
1.Leverage the successful brand of DST 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises
1. Video games 2. Cartoon channels and Internet
3. Fluctuating prices and changing preference of the kids
Browse marketing analysis of more brands and companies similar to Art Asylum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.