Art Asylum SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 925
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SWOT Analysis of Art Asylum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Art Asylum

Parent Company

Diamond Select Toys and Collectibles LLC

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Makers of the No.1 selling block figure in the world

STP

Segment

Collectible toys based on characters of various comics and film franchise

Target Group

Niche – focused on collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name and strong value among competitors
2. Minimates is one of the biggest brands in collectible toys
3. Diverse line of products in its portfolio
4. Has license to some of the most popular comic and movie franchises

Weaknesses

1.Product portfolio is mostly limited to action figures
2.Does not have a broad customer base and limited brand awareness

Opportunities

1.Leverage the successful brand of DST
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

Threats

1. Video games
2. Cartoon channels and Internet

3. Fluctuating prices and changing preference of the kids

4. Outdoor games

5. Competition from other similar companies

Competition

Competitors

1.Hasbro
2.Mattel
3.Bandai

4.McFarlane

5. Neca

6. Hot Toys



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