Posted in Media & Entertainment, Total Reads: 2254
SWOT Analysis of Automoblox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Automoblox Company, LLC
Toy Brands and Manufacturers
Media and Entertainment
Half the size. All the fun
Educational toys for children
Educational wooden car construction toy
Ages 3-9 of middle and upper class
Select cars for a select few
1.Incorporates educational features to develop key skills in young children 2. Strong brand name and presence across US 3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children 4. Encourages goal oriented play and problem solving
5.Parts of cars can be separately bought
1.Product portfolio is limited to cars 2.Meant for kids with a creative bent of mind only 3.Small target group and limited global presence
1. Organize competitions in schools 2. Diversify into other segments
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