Automoblox SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1953
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SWOT Analysis of Automoblox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Automoblox

Parent Company

Automoblox Company, LLC

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Half the size. All the fun

USP

Educational toys for children

STP

Segment

Educational wooden car construction toy

Target Group

Ages 3-9 of middle and upper class

Positioning

Select cars for a select few

SWOT Analysis

Strengths

1.Incorporates educational features to develop key skills in young children
2. Strong brand name and presence across US
3. Many places in U.K. and U.S.A. use cars from the Automoblox range to demonstrate modern car assembly techniques to children
4. Encourages goal oriented play and problem solving

5.Parts of cars can be separately bought

Weaknesses

1.Product portfolio is limited to cars
2.Meant for kids with a creative bent of mind only
3.Small target group and limited global presence

Opportunities

1. Organize competitions in schools
2. Diversify into other segments

3. Global expansion to emerging economies

Threats

1.Video games
2.Cartoon channels and Internet

3. Changing preference of children

4. Outdoor games

5. Compatition from other similar companies

Competition

Competitors

1. Lego
2. Meccano
3. VTech

4. Leapfrog



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