Big Monster Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 858

SWOT Analysis of Big Monster Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Monster Toys

Parent Company

Big Monster Toys LLC.


Toy Brands and Manufacturers


Media and Entertainment

Tagline/ Slogan

We invent toys and games!!!


Designing the most innovative toys and games and licensing them to companies



Suppliers of major toy-makers

Target Group

Major toy makers of the world


It is the godfather of all the toy-makers of the world as it comes up with most of the concepts of toys

SWOT Analysis


1. Invents toys and games and licenses them

2. The engineers develop the products from inception to the end-product
3. They also assist in the various complementary activities of the products
4. Holder of a large number of patents

5. Good presence in the market among popular toy brands


1.Low employee strength restricts is potential growth
2.Has a secretive work culture and limited global presence


1. Increase the existing client base
2. Develop more products and variety and diversify into other means of entertainment for children
3. Focus on the needs of developing markets


1. Other toy-makers

2. Companies which have in-house making units



1. Nintendo

2. Sony
3. Electronic Arts


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