Buddy L SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 670
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SWOT Analysis of Buddy L with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Buddy L

Parent Company

Buddy L

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Toys for boys

USP

Durable toys made of steel

STP

Segment

Tough and durable toy cars

Target Group

Young boys from the middle class

Positioning

Toys for boys which are good in quality

SWOT Analysis

Strengths

1. Durable and sturdy toys for the children
2. Some toys were large enough for children to straddle
3. Some toys were manufactured as pull toys
4. Sold unique toys like toy cars, dump trucks, delivery vans, fire engines, construction equipment, and trains

5. There is a museum exclusively for old Buddy L toys

Weaknesses

1.Small target audience means limited market share and less brand recall
2.Product line is not well diversified
3.Price will fluctuate along with steel prices

Opportunities

1.Diversify into other types of cars
2. Use alternatives like polycarbon whose price will have less chance of varying
3.More museums can be opened up

Threats

1.Battery chargers of the toys presented fire and injury hazards to kids
2.Other similar toy making companies
3.Outdoor games

Competition

Competitors

1. Lionel
2. Skaneateles Handicrafters
3. Paul K Guillow company



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