CelebriDucks SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 669
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SWOT Analysis of CelebriDucks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CelebriDucks

Parent Company

CelebriDucks

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Rub-a-dub-dub with stars in your tub

USP

Celebrity licensed rubber ducks collectible

STP

Segment

Rubber toys for children

Target Group

Young kids and grown-ups collectors

Positioning

Exquisitely detailed limited edition celebrity rubber ducks of the greatest icons of film, music, history, and athletics

SWOT Analysis

Strengths

1. Good media coverage and presence
2. Own retail store which has a great variety of options for customers
3.Diversified portfolio and extensive range
4. Organizes celebrity events

5. Strong brand name

6. Large brand portfolio with over 200 different rubber ducks

7.Distributed during matches

Weaknesses

1. Limited presence globally compared to international brands

2. Intense competition means market share growth is slow

Opportunities

1.Diversify into other genres
2.Special edition ducks can be made for movies
3.Some ‘retired’ ducks like Elvis Presley and Babe Ruth will sell anytime

Threats

1. Other similar toy manufacturers
2. Television and online gaming is a major threat
3. Outdoor games

Competition

Competitors

1. Mattel

2. Fisherprice



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