Mukta Arts SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 796
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SWOT Analysis of Mukta Arts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mukta Arts

Parent Company

Mukta Arts

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

Experience Certainty

USP

Multiplex movie-watching experience at budget rates

STP

Segment

Off-beat movie enthusiasts

Target Group

Urban individuals seeking entertainment through movies and cinema

Positioning

Regional and Hindi films with contemporary touch

SWOT Analysis

Strengths

1. Proven Strength in content creation and distribution
2. Diversified business to cinemas and real estate
3.  Creative Personnel and regular supply of creativity from in-house Whistling Woods International

4. Legacy of having produced good movies with known big stars

5. Good brand value and presence which impacts the revenues positively

Weaknesses

1.Over dependence on Subash Ghai and Team and heavy focus on film production
2. Limited penetration into TV Content

Opportunities

1. Great opportunities in animation, 3D Content
2. Alliance with foreign production houses to finance big projects

3. TV content provides huge scope which can be tapped

Threats

1. International Players and Media Corporates entering sector
2. Vertical integration by many big production companies on back of funding

Competition

Competitors

1. Balaji Telefilms
2.Yash Raj Films YRF
3. Red Chillies and Entertainment



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