SWOT Analysis of Mukta Arts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Broadcasting & Cables
Media and Entertainment
Multiplex movie-watching experience at budget rates
Off-beat movie enthusiasts
Urban individuals seeking entertainment through movies and cinema
Regional and Hindi films with contemporary touch
1. Proven Strength in content creation and distribution 2. Diversified business to cinemas and real estate 3. Creative Personnel and regular supply of creativity from in-house Whistling Woods International
4. Legacy of having produced good movies with known big stars
5. Good brand value and presence which impacts the revenues positively
1.Over dependence on Subash Ghai and Team and heavy focus on film production 2. Limited penetration into TV Content
1. Great opportunities in animation, 3D Content 2. Alliance with foreign production houses to finance big projects
3. TV content provides huge scope which can be tapped
1. International Players and Media Corporates entering sector 2. Vertical integration by many big production companies on back of funding
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