Balaji Telefilms SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2271
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SWOT Analysis of Balaji Telefilms with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Balaji Telefilms

Parent Company

Balaji Telefilms

Category

Broadcasting and Cables

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Diverse Content primarily focused on females and youth exclusively

STP

Segment

Individuals seeking entertainment

Target Group

SEC-A group, Families – Middle and Upper Middle Class - Urban, Values  based

Positioning

Entertainment with focus on ethnic values and youth – Prime Time

SWOT Analysis

Strengths

1. Strong Creative Teams
2.  In-house captive studios and common lead actors – Low production cost
3. Majority of the TRP for Top 100 slots
4. Exploring different areas right from broadcasting, production to acquisition

5. Strong brand presence owing to popular movies and serials being produced

Weaknesses

1. Lack of scalability and fickle demands of viewers
2. Slow adaptability to regional demands

3. High competition means difficult to carve out a niche

Opportunities

1.  Entrance of new broadcasting companies with opening of FDI
2.  Increasing Customer Awareness to diverse content
3.  Regional Content production

Threats

1. Emergence of regional channels at a rapid growth
2. Movement of interest from Mass Entertainment to niche genre
3.  Growth of foreign channels

Competition

Competitors

1. Creative Eye Productions
2. Maverick Productions
3.  White Leaf Productions



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