Dish TV SWOT Analysis, USP & Competitors

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SWOT Analysis of Dish TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dish TV

Parent Company

Essel Group

Category

DTH & Broadcasting

Sector

Media and Entertainment

Tagline/ Slogan

Dish SawaarHai; Thoda aur wish karo Dish karo

USP

Diversified Content, Effective Customer Service channels

STP

Segment

People seeking entertainment through TV

Target Group

Urban and semi-urban households

Positioning

One Stop Entertainment for Everybody in the family

SWOT Analysis

Strengths

1. Vast distribution of dealers and customer service across 6600 towns
2.  High No. of channels – Maximum Content.
3.Considerable brand equity
4. Good mix of regional packages

5. Good branding and marketing by roping in celebrities for TVCs and print ads

6. Customised packages and services as per the customers requirements

Weaknesses

1. Provides only Mpeg-2 compression against MPEG-4 by competitors
2.Low revenue per user compared to global Industry
3. High Customer Acquisition Cost

Opportunities

1. Strategic exclusive alliance with Bollywood and sports events
2. More roll out of CAS by Govt. of India
3.Value added services and Gaming – Areas for revenue gathering

Threats

1. Improved quality by digital and IPTV players
2. High Customer Retention Cost

3. Stiff competition from cable operators

Competition

Competitors

1.Airtel DTH
2. Reliance
3. TATA Sky


The table above concludes the Dish TV SWOT analysis along with its marketing strategy and brand parameters.

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