Dish TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2693

SWOT Analysis of Dish TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dish TV

Parent Company

Essel Group


DTH & Broadcasting


Media and Entertainment

Tagline/ Slogan

Dish SawaarHai; Thoda aur wish karo Dish karo


Diversified Content, Effective Customer Service channels



People seeking entertainment through TV

Target Group

Urban and semi-urban households


One Stop Entertainment for Everybody in the family

SWOT Analysis


1. Vast distribution of dealers and customer service across 6600 towns
2.  High No. of channels – Maximum Content.
3.Considerable brand equity
4. Good mix of regional packages

5. Good branding and marketing by roping in celebrities for TVCs and print ads

6. Customised packages and services as per the customers requirements


1. Provides only Mpeg-2 compression against MPEG-4 by competitors
2.Low revenue per user compared to global Industry
3. High Customer Acquisition Cost


1. Strategic exclusive alliance with Bollywood and sports events
2. More roll out of CAS by Govt. of India
3.Value added services and Gaming – Areas for revenue gathering


1. Improved quality by digital and IPTV players
2. High Customer Retention Cost

3. Stiff competition from cable operators



1.Airtel DTH
2. Reliance
3. TATA Sky


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