Baba Arts Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1047

SWOT Analysis of Baba Arts Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baba Arts Limited

Parent Company

Baba Arts Limited, Galaxy Multimedia Ltd.


Broadcasting and Cables


Media and Entertainment

Tagline/ Slogan

Revolution in movies


Service with highest professional standards, with latest equipment and software and at most convenient locations for film industry



Entertainment and Advertising industry users

Target Group

Company's customers, Film producers, Artists and technicians, Satellite channels and Company's bankers


One stop solution for production, post-production and multimedia requirements

SWOT Analysis


1. Provides post production and animation services for films, TV serials, advertising films, music shows, and music videos and audios
2.  Involved in home entertainment business, including the sale of VCD/DVDs
3. Engaged in the post production, trade of intellectual property rights of film, and film production of Tamil and Hindi movies

4. Emphasis on conservation of energy

5. Set up fully integrated multimedia studio to cater to the needs of production and post-production requirements of the film, television and web industries.


1.Intense competition means revenue market share is limited
2. Company has not taken undertaken any research and development activity


1. Take support from company's customers, film producers, artists and technicians, satellite channels and company's bankers
2. Partner with other companies for producing films, serials and music shows
3.Expand studios in different regions


1. Its subsidiary (Mahadev Production Pvt. Ltd.) ceases to exist in which major portion of money was invested
2. Loosing competition to major industrial players
3. Entry of new players in film and production, home entertainment and studio division space



1.Balaji Telefilms Limited
2.Eros International Media Limited
3. PVR Ltd.

4. Prime Focus Ltd.


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