Baba Arts Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 968
Advertisements

SWOT Analysis of Baba Arts Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baba Arts Limited

Parent Company

Baba Arts Limited, Galaxy Multimedia Ltd.

Category

Broadcasting and Cables

Sector

Media and Entertainment

Tagline/ Slogan

Revolution in movies

USP

Service with highest professional standards, with latest equipment and software and at most convenient locations for film industry

STP

Segment

Entertainment and Advertising industry users

Target Group

Company's customers, Film producers, Artists and technicians, Satellite channels and Company's bankers

Positioning

One stop solution for production, post-production and multimedia requirements

SWOT Analysis

Strengths

1. Provides post production and animation services for films, TV serials, advertising films, music shows, and music videos and audios
2.  Involved in home entertainment business, including the sale of VCD/DVDs
3. Engaged in the post production, trade of intellectual property rights of film, and film production of Tamil and Hindi movies

4. Emphasis on conservation of energy

5. Set up fully integrated multimedia studio to cater to the needs of production and post-production requirements of the film, television and web industries.

Weaknesses

1.Intense competition means revenue market share is limited
2. Company has not taken undertaken any research and development activity

Opportunities

1. Take support from company's customers, film producers, artists and technicians, satellite channels and company's bankers
2. Partner with other companies for producing films, serials and music shows
3.Expand studios in different regions

Threats

1. Its subsidiary (Mahadev Production Pvt. Ltd.) ceases to exist in which major portion of money was invested
2. Loosing competition to major industrial players
3. Entry of new players in film and production, home entertainment and studio division space

Competition

Competitors

1.Balaji Telefilms Limited
2.Eros International Media Limited
3. PVR Ltd.

4. Prime Focus Ltd.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: