SUN Direct TV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1498
Advertisements

SWOT Analysis of SUN Direct TV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SUN Direct TV

Parent Company

Sun Network;Astro Group

Category

DTH and Broadcasting

Sector

Media and Entertainment

Tagline/ Slogan

Har ghar mei Sun Tan Tana Tan

USP

Lowest pricing of any DTH services in India

STP

Segment

High end commercial users,

Higher-end and lower-end residential users (majorly in South India)

Target Group

Full market coverage – Cable dry and cable rich regions,

Urbane and middle income regions, Regional viewers

Positioning

Experience television in digital glory with DVD quality pictures and CD quality sound on Sun Direct DTH

SWOT Analysis

Strengths

1.First mover advantage in providing MPEG-4 technology DTH service

2. Offers subscribers a satellite dish and Set-top box for free and basic monthly plan which is very affordable

3. Leading DTH provider with 6 million subscribers

4. Offers packages like Mega Sports Pack, Value Plus (ROI) and add on packs

5. Pay for what you watch

6. Provide awesome CD quality sound and videos in true DVD quality

7. Strong installation franchises and customer care

8. Sun Group has a strong brandfranchise in South India

9. Established itself by broadcasting Cricket world cup without a single advertisement

Weaknesses

1.Less promotion compared to others

2. Offers more south channel and hence less diversity

3.Limited interactive services

4. Signal quality is too weak in middle eastern regions

Opportunities

1.Attract customer through promotion and advertisements

2. Launch services in other key markets of India at cheaper rates

3. No effect of economic downturn

4. Improve upon the quality of service delivered by DTH

5. Increase aggregate subscriber base

Threats

1.Service breakdown or channel shifting
2.Competition getting intense due to entry of new players
3.More focus in South India

4. Government taxation regime

Competition

Competitors

1.Airtel digital TV

2.DD Direct+

3.Dish TV

4. Reliance Digital TV

5. Tata SKY



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: