PVR Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3519

SWOT Analysis of PVR Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PVR Limited

Parent Company

JV between Priya Exhibitors Private Limited and Village Roadshow Limited


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Experience the Difference


Most Admired Multiplex Chain



Premium Customers – PVR Gold

Urban – PVR Cinemas

Non metro (Tier 2 and 3 cities) – PVR Talkies

Target Group

Urban and semi urban middle and upper middle class audience


A commitment to deliver the best quality cinema viewing Every Where, Every Time

SWOT Analysis


1.First mover advantage in multiplex business in India

2. Develop and operate state-of-the-artmultiplexes to create superior quality ambiance

3. Usage of technologically updated systems like Dolby stereo sound system, Digital Cinema technology, Xenon technology etc.

4. Gained exclusive rights to screen blockbusters from major distributors mainly Warner brothers, 20th century fox etc.

5. Largest multiplex operators in the world withmore than 1500 screens under operation

6. Very strong brand equityand  Blend of retail and entertainment


1.Ticket sales at higher prices

2. Customer retention over longer terms

3. Parking problems

4. Lack of customer feedback for improvement of services


1.Extend relationship with village road shows

2. Growing family spending on entertainment

3. Large film industry with more than 200 films released each year

4. More offers to retain PVR Loyalists

5. Venture into business of film distribution

6. Expand business by increasing number of screens and targeting wider audience

7. Collaborate with networking sites and Franchises


1.Blooming competition from similar multiplexes

2. Government’s interference with entertainment tax

3. Consumer resorting to other ways of entertainment

4. Piracy and economic slowdown may affect industry

5. Movie playing spoilsport to brand of multiplexes



1.Adlabs Film

2. Wave cinemas

3. Inox Leisure

4. Fun Cinemas


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