Gannett Publication Services SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 686
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SWOT Analysis of Gannett Publication Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gannett Publication Services

Parent Company

GANNETT Co., Inc

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

It’s all within reach

USP

Consistent quality products, cost effective and exceptional customer service

STP

Segment

Any printing, publishing, and packaging requirements

Target Group

Newspaper and magazine publications

Positioning

Cost effective solutions to any publishing requirements

SWOT Analysis

Strengths

1. Best resources from Gannett’s existing assets, employee talent & experience, physical plants, vast national & local distribution networks
2. Diversified services such as imaging, AD production, printing and packaging, distribution, customer and direct-marketing services
3. It publishes about 82 domestic daily news papers, 200 weekly newspapers and 850 non-daily publications
4. The Gannett Imaging and Ad Design Center has deep experience producing high-quality, cost-efficient, customized advertising for both print and digital platforms

5. Strong presence in the US among book publishers and book retail stores

Weaknesses

1. Highly concentrated in US, not a big player outside US
2.Declining revenue of newspapers and magazines due to news available on Internet
3.Weak operating  performance of management

Opportunities

1.Acquisitions to meet the global demands apart from US
2.Strategic agreements with companies to provide print and digital advertisement services
3.Expanding online sales of e-magazines and weekly news additions

Threats

1. Proliferation of online resources through Google and Yahoo
2.Very high competition from the competitors

Competition

Competitors

1.The New York Times Company
2.The McClatchy Company
3.Tribune



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