Lagardere Publishing SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1309
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SWOT Analysis of Lagardere Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lagardere Publishing

Parent Company

Lagardere

Category

Printing & publishing

Sector

Media and Entertainment

Tagline/ Slogan

A world Class pure play media group

USP

A brand that publishes through Creativity

STP

Segment

All kinds of publishing requirements

Target Group

Literary publishing of all authors and education

Positioning

A publisher with core values of boldness, creativity and Interdependence

SWOT Analysis

Strengths

1. One of the world’s largest publishing group worldwide
2. First publisher in the world to sign an agreement with Google protecting authors’ and publishers’ rights
3. Largest supplier of e-books to the United Kingdom market
4. Top publisher of literary books

5. Has a strong presence and sales in the UK

Weaknesses

1. Highly vulnerable to other literary publisher activities such as    Stephanie Meyer effect
2. Highly dependent on a single publisher Hachette Book Group
3.Declining revenues in France and European Union is a conern

Opportunities

1. Increase in activities like ‘Digital Asset management’ to interface between the Groups’ publishing companies and the e-retailers
2.Growth through potential acquisitions like Canal +
3. Adapting to the changing demographics of different regions

Threats

1. Impact of e-books which generate lower net sales
2.Changing Demographic trends which demand fast transformation
3.Emap launches and rising prices of paper and postage

Competition

Competitors

1. Pearson Plc
2.Emap publishing
3.Reed Elsevier



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