Wolters Kluwer SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1973
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SWOT Analysis of Wolters Kluwer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wolters Kluwer

Parent Company

Wolters Kluwer

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Deliver value at the point of use through innovation

USP

Understanding customer needs and the market trends

STP

Segment

People seeking for Professional Information

Target Group

Customers who demand value add and next generation solutions

Positioning

Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness

SWOT Analysis

Strengthss

1. Printing publishing accounts for about 30% of the revenue of the parent company
2. High revenue from online publishing and services

3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor
4. Use of robust technology platforms to deliver best value to customers

5. Has a strong legacy across countries

Weaknesses

1. Trying to completely transcend traditional publishing to online publishing
2. Slow in adopting to strategies in the highly competitive market

Opportunities

1. Leveraging 175+ years of history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services

Threats

1. High competition of resource allocation to other business developments

2.Tough competition from the other global players

Competition

Competitors

1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters



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