RR Donnelley SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1717
Advertisements

SWOT Analysis of RR Donnelley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RR Donnelley

Parent Company

RR Donnelley & Sons Company

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Content that Connects

USP

End-to-End solutions, collaborative approach and worldwide locations

STP

Segment

Publishers in need of printing, publishing and supply chain requirements

Target Group

Business and personal publishers

Positioning

A brand that provides best solutions to print, digital, supply chain and industry solutions

SWOT Analysis

Strengthss

1. Over 100 years of experience in printing and publishing books
2. Print solutions to diversified portfolio such as Books, business needs, catalog, commercial print, magazine and labels & packaging
3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance
4. Provides an entire spectrum of services - supplying the colors, page counts, trim sizes, binding styles and quantities that meet your needs, title by title

5. Strong presence in the field of books and publishing

Weaknesses

1. Continuous restructuring and impairments of the parent company
2. Donnelley is believed to have intangible assets through goodwill which many analysts believe may be a sign of overpayment for acquisitions

Opportunities

1. Developing more stable business through acquisitions to compete with the competitors
2. Incubating its own brands for publishing literary books
3.Investing in e-publications and online services to increase the revenue

Threats

1. Increase in the competition from other global players
2. Changes in advertisement trends
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Competition

Competitors

1. Toppan Printing Company
2.Dia Nippon Printing Co
3.Quad Graphics



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: