Harper Collins Publishers SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4491
Advertisements

SWOT Analysis of Harper Collins Publishers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harper Collins Publishers

Parent Company

NEWS CORPORATION

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

World Leading Book Publisher

USP

Publisher of bestselling books

STP

Segment

Publishing needs of literary, religious and spiritual books requirements

Target Group

General books, Children books and Bibles and Christian books

Positioning

Publisher of the bestselling books and

SWOT Analysis

Strengthss

1. Harper Collins is the publishing subsidiary of the giant News Corp.,
2. It has real page turners and bestselling books in its hand and more than 80 of its titles named as New York Times bestseller
3. It sells e-books through its website and other online retailers

4. Diversified publishing basket of goods including general books, children books and religious and spiritual books and Collin’s dictionary

5. One of the most widely recognized and respected brands in publishing

Weaknesses

1. Only an English language publisher
2. Not concentrating on growth opportunities in other kinds of printing and publications

Opportunities

1. Providing books to libraries of different universities across the globe

2. Getting re-print rights of literature classics from other publishers
3.Improved investments in e-publications and online services to increase the revenue

Threats

1. Self cannibalization of its paper publications by the e-publications
2. Increase in the competition from other global players
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Competition

Competitors

1. Pearson
2.Simon & Schuster, Inc
3.Random House



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: