Entertainment Network India Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1584
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SWOT Analysis of Entertainment Network India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Entertainment Network India Ltd

Parent Company

Times infotainment limited

Category

Radio broadcasting

Sector

Media and broadcasting

Tagline/ Slogan

It’s hot

USP

It's a dynamic medium, strong brand.

STP

Segment

Segmenting based on radio listeners age and taste

Target Group

Across all segments who use radio as entertainment ,15 and 34 age group

Positioning

Fun. Joy. Exuberance. High spirits. Energy. Verve. Sparkle. Vigour.  Dynamism. Zing. Nothing less is expected of a youthful brand

SWOT Analysis

Strengths

1. A huge market share and listener ship for Radio Mirchi
2. Most favored in car listening
3. Youth appeal by sponsoring events at colleges
4. Presence in 33 cities and 6 metros across nine languages

5. Cross promotion  as it two more activities like experimental marketing and out house marketing

6. As per the Limca Book of Records the Kolkata Police Friendship Cup organized by Radio Mirchi in association with the Kolkata Police is

The largest of its kind. More than 7000 players participated in the tournament.

7. Creative and innovative content and programming formats became for Mirchi the real differentiator over other radio stations

8. 20 hour long programming

Weaknesses

1.  High commercial breaks causes irritation to customers

2.  Decreasing users of radio is a potential concern

Opportunities

1.   Advent on internet radio and Wi-Fi radio.

2.  Use of high frequency traffic updates for increasing listenership

3. Large chunk of retail revenue which can be diverted

Threats

1. Fragmented markets due to unorganized players

2. Emergence of new technology and media

3. More competition means declining market share revenues

Competition

Competitors

1. Big Fm

2. Radio City FM



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