Discovery Communications SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2025

SWOT Analysis of Discovery Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Discovery Communications

Parent Company

Discovery Communications


Television channels and broadcasting


Media and broadcasting

Tagline/ Slogan

Explore Your World; There's no thrill like discovery;  The World is Just...Awesome;  Let's All Discover, Why No Myth Is Safe


Highly educational channel



Segmenting based on type of shows in television and internet

Target Group

Across educational segments of entertainment


High quality educational shows

SWOT Analysis


1. Broad diversification across the globe in over 180 countries

2. Loyal customers who have an inclination towards

3. Market share leadership

4. Diversified offerings and programs for attracting target audience

5. Farsighted technological focus

6. Discovery’s strength is its talent pool and workforce

7. The company has stayed ahead of the curve technologically by connecting its  cable content to its Internet content and investing heavily in digital cable

8. Has over 1.5 billion subscribers and over 100 channels


1. Limited target audience as there are a lot of options for the customers to choose from ie brand switching is high

2. While Discovery’s focus on digital cable will eventually pay off, as it is the inevitable future of broadcasting, it has also been expensive. Digital Cable is growing at a much slower pace than expected


1. More Online penetration would enhance reach and brand image

2. Product and services expansion

3. Discovery has cornered the educational media market. There is very little educational content on cable television, with reality shows and sitcoms bringing in the largest audiences


1 Competition

2 External changes (government, politics, taxes, etc)

3 Maturing categories, products, or services

4 Discovery is no longer the only provider of streaming content online

5 Because Discovery focuses on educational entertainment, much of their content appeals to educational institutions



1. National Geographic

2. Youtube

3. BBC


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