Bowen Designs SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 845
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SWOT Analysis of Bowen Designs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bowen Designs

Parent Company

Bowen Designs

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Legendary line of Marvel statues

STP

Segment

People who are big fans of pop sculptures

Target Group

Children and adults from upper middle class

Positioning

High-quality figures considered collectibles

SWOT Analysis

Strengths

1. Leader in today’s collectible sculptures market

2. The company boasts of the most talented creators of action figures

3. The company has a very loyal customer base to support which it has membership programs as well

4. High detailing and good quality finished products

Weaknesses

1. Since the company has positioned itself in the collectibles market, the figures are very highly priced

2. The company relies greatly on the popularity of action figures like the Avengers etc.

Opportunities

1.  Opportunity to build on the strong brand name in the US market and expand to other verticals in the toys category
2. Opportunity to enter new markets around the world
3.  To leverage on its brand name and introduce more toys

Threats

1.  The fad toys change at a relatively fast pace in this market and this poses a continuous threat.
2. Threat of new entrants is high as the market can be entered easily
3. Poor publicity due to limited marketing

Competition

Competitors

1. Mego Corporation

2. Toys R Us
3.Azrak Hamway



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