Barclay Manufacturing Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 916
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SWOT Analysis of Barclay Manufacturing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barclay Manufacturing Company

Parent Company

Barclay and Manoil Manufacturing Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

All American

USP

Die-cast toy cars,  hollow-cast toy soldiers

STP

Segment

People fond of vintage winter and Christmas figures

Target Group

Upper middle class young individuals

Positioning

High-quality figures made by craftsmen using traditional methods

SWOT Analysis

Strengths

1. In its heyday, it was the largest toy soldier manufacturing company in the USA and hence has a strong brand-name

2. Manufactures more than 450 figures related to everyday activities

3. It has also entered the candle-holder’s space

4. High quality and detailing of the products

Weaknesses

1. Obsolescence of technology with the advent of plastic figures

2. Poor distribution of figures in chain stores and gift stores compared to leading brands

Opportunities

1. To reposition itself in the showpieces space given the current range of products

2. Produce custom figures

3. Expand to markets outside the USA

Threats

1. Manufacturers of action figures related to movies made of plastic

2. Candles are a dying product especially in urban areas

3. Expansion and diversification of other brands and more online entertainment

Competition

Competitors

1. Mego Corporation

2. Toys R Us
3.Azrak Hamway



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