Barclay Manufacturing Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 878

SWOT Analysis of Barclay Manufacturing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barclay Manufacturing Company

Parent Company

Barclay and Manoil Manufacturing Company


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

All American


Die-cast toy cars,  hollow-cast toy soldiers



People fond of vintage winter and Christmas figures

Target Group

Upper middle class young individuals


High-quality figures made by craftsmen using traditional methods

SWOT Analysis


1. In its heyday, it was the largest toy soldier manufacturing company in the USA and hence has a strong brand-name

2. Manufactures more than 450 figures related to everyday activities

3. It has also entered the candle-holder’s space

4. High quality and detailing of the products


1. Obsolescence of technology with the advent of plastic figures

2. Poor distribution of figures in chain stores and gift stores compared to leading brands


1. To reposition itself in the showpieces space given the current range of products

2. Produce custom figures

3. Expand to markets outside the USA


1. Manufacturers of action figures related to movies made of plastic

2. Candles are a dying product especially in urban areas

3. Expansion and diversification of other brands and more online entertainment



1. Mego Corporation

2. Toys R Us
3.Azrak Hamway


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