Azrak Hamway SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 762

SWOT Analysis of Azrak Hamway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Azrak Hamway

Parent Company

Azrak Hamway International Inc.


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

The wonderful world of toys


Licensed 8-inch action figures based on movies and comics



Children toys

Target Group

Boys (5-14 years) from middle and upper middle class


Inexpensive action figures based on movies

SWOT Analysis


1. Licenses with companies like Universal Studios for action heroes like Batman and the Incredible Hulk

2. Low-priced action figures so that most children can afford it

3. The brand has now become a collector’s item and has websites to give tribute to the toy-maker

4. Good availability and high quality finishing of the products


1. A collector’s item now, it cannot compete with the new-age action figures

2. Production has stopped and the company is shut

3. Children are moving away from purely mechanical action figures to electro-mechanical ones


1. Revive the brand-name and make a new entry into the market

2. More variety of action figures


1. The company is now out of business and hence may find it difficult to enter the market again and compete with the new-age companies

2. Online games for the children

3. Difficult to revive a brand that has lost its recall



1. Mego Corporation

2. Barclay Manufacturing Company
3. Lego


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