Artifact Puzzles SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2191
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SWOT Analysis of Artifact Puzzles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Artifact Puzzles

Parent Company

Artifact Puzzles

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Artsy wooden jigsaw puzzles

USP

Unique lazer-cut jigsaw puzzles designed for adults

STP

Segment

Puzzle enthusiasts

Target Group

Children and youngsters from middle class

Positioning

Challenging and unique puzzles, with artist-designed pieces

SWOT Analysis

Strengths

1. Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes

2.  High quality  customer service - Capability to replace missing puzzle pieces

3. Highly efficient shipping of products as it is completely outsourced to Amazon

4. Good availability and variety for the customer to choose from

Weaknesses

1. Distribution is restricted to museums and certain book shops in the USA

2. Lack of tie-up with gift shops and store chains like Hamleys

3. Puzzles are very expensive compared to the normal puzzles

Opportunities

1. Expand to markets beyond USA by using online channels

2. Create capabilities to take small orders for customized puzzles

Threats

1. Market trend is moving towards 3-D model

2. Increasing variety of puzzles in other forms which are more engaging and much cheaper

3. Online games and puzzles for children

Competition

Competitors

1. Mattel

2. Hasbro

3. Fisherprice



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