Artifact Puzzles SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2144

SWOT Analysis of Artifact Puzzles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Artifact Puzzles

Parent Company

Artifact Puzzles


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Artsy wooden jigsaw puzzles


Unique lazer-cut jigsaw puzzles designed for adults



Puzzle enthusiasts

Target Group

Children and youngsters from middle class


Challenging and unique puzzles, with artist-designed pieces

SWOT Analysis


1. Unique puzzle designs based on well-known paintings with an opportunity to create custom puzzles for large order sizes

2.  High quality  customer service - Capability to replace missing puzzle pieces

3. Highly efficient shipping of products as it is completely outsourced to Amazon

4. Good availability and variety for the customer to choose from


1. Distribution is restricted to museums and certain book shops in the USA

2. Lack of tie-up with gift shops and store chains like Hamleys

3. Puzzles are very expensive compared to the normal puzzles


1. Expand to markets beyond USA by using online channels

2. Create capabilities to take small orders for customized puzzles


1. Market trend is moving towards 3-D model

2. Increasing variety of puzzles in other forms which are more engaging and much cheaper

3. Online games and puzzles for children



1. Mattel

2. Hasbro

3. Fisherprice


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