Doepke Model Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1083
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SWOT Analysis of Doepke Model Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Doepke Model Toys

Parent Company

Doepke (shut down)

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Makers of the the most realistic line of toys

STP

Segment

Realistic and durable toy cars

Target Group

Young boys and collectors of the upper class

Positioning

Toys that last long

SWOT Analysis

Strengths

1. Durable
2. Some toys were large enough for children to straddle
4. Sold unique toys like toy cars, dump trucks, delivery vans, fire engines, construction equipment, and trains

5. There are museums exclusively for Doepke  toys

Weaknesses

1.Extremely expensive
2.Product line is not well diversified
3.Price will fluctuate along with steel prices

Opportunities

1.Diversify into other types of cars
2. Use alternatives like polycarbon whose price will have less chance of varying
3.More museums can be opened up

Threats

1.Other similar toy making companies
2.Outdoor games

Competition

Competitors

1.Lionel
2.Skaneateles Handicrafters
3.Paul K Guillow company


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