Four Horsemen Studios SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 563
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SWOT Analysis of Four Horsemen Studios with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Four Horsemen Studios

Parent Company

Four Horsemen studios

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Manufacturer of 3-D versions of popular toys

STP

Segment

3-D toys, comics and video games

Target Group

Children and collectors

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name in the toy industry
2. High brand recall
3. Diverse line of products in its portfolio
4. Has license to some of the most popular comic and movie franchises

Weaknesses

1.Product portfolio is mostly limited to action figures
2.Does not have a broad customer base

3. Products are easily imitated leading to loss of revenue

Opportunities

1.Potential to tap into more franchises
2.Reaching out by organizing contests on existing franchises

Threats

1.Other similar toy making companies
2.Outdoor games

3. Computer games

4.Television

Competition

Competitors

1.Hasbro
2.Mattel
3.McFarlane

4.Bandai

5.Neca

6.Hot Toys



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