Diamond Select Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 866
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SWOT Analysis of Diamond Select Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Diamond Select Toys

Parent Company

Diamond Select Toys and Collectibles LLC

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

#1 toy figure manufacturers

STP

Segment

Collectible toys based on characters of various comics and film franchise

Target Group

Niche – focused on collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high

5. A popular toy manufacturer among distributors and retails

Weaknesses

1.Product portfolio is mostly limited to action figures and less international penetration
2.Fake products easily available in the market leading to loss of revenue

Opportunities

1.Leverage the successful brand of DST
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

4. Can put holograms or something  similar so that imitation is not easy

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Hasbro
2.Mattel
3.Bandai

4.McFarlane

5. Neca

6. Hot Toys



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