Explore Technologies SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 843
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SWOT Analysis of Explore Technologies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Explore Technologies

Parent Company

LeapFrog Enterprises

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Producer of one of the best educational games ever

STP

Segment

Educational toys

Target Group

People who can afford very expensive games

Positioning

High end learning experience

SWOT Analysis

Strengths

1. Premium quality experience
2. Very interactive games and wide portfolio
3. Provided comprehensive learning

4.Provided the facility of updating the system

Weaknesses

1.Extremely expensive
2.Only one product released
3.Was late in coming up with comparatively cheaper versions

Opportunities

1. Diversify into other types of games
2.Put cheaper items in its product portfolio
3.Museums can be opened up

Threats

1.Other similar educational toy making companies
2.Outdoor games

3. Computer games

4.Television

Competition

Competitors

1.Lego
2.Automoblox
3.VTech


The table above concludes the Explore Technologies SWOT analysis along with its marketing strategy and brand parameters.

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