Entex Industries SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 760
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SWOT Analysis of Entex Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Entex Industries

Parent Company

Entex (shut down)

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Games for the discriminating player

USP

One of the biggest names in electronic games manufacturing

STP

Segment

Toys and electronic games

Target Group

People who can afford expensive games

Positioning

High end and high quality gaming experience

SWOT Analysis

Strengths

1. Premium quality gaming
2. 3-D gaming experience
3. Introduced cartridge based tabletop games

4.Many games are highly sought after collector items

Weaknesses

1.Extremely expensive
2.Product line is not well diversified
3.Could not cope up with the changing needs of the customer

Opportunities

1. Diversify into other types of games
2.Could have diversified into online gaming
3.Museums can be opened up

Threats

1.Other similar toy making companies
2.Outdoor games

3. Computer games

4.Television

Competition

Competitors

1.SEGA
2.Electronic Arts
3.MS X-box, Nintendo and other gaming console manufacturers



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