Circus World Store SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1421
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SWOT Analysis of Circus World Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Circus World Store

Parent Company

Rite Aid; Melville Corporation

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Mall based retail toy store

STP

Segment

Kids and parents

Target Group

Young children from upper middle class

Positioning

The wide range of toys offered something for all kids

SWOT Analysis

Strengths

1. Brand recall was very high when the company existed
2. One of the biggest toy retail chains
3. Carried the brand name of Rite Aid

4. Later operated as Kay Bee Toys

5. Had a good customer reach

Weaknesses

1. Did not have a diverse product portfolio
2. Lacked efficient management

Opportunities

1.Had a strong brand name at all stages of its life
2.Could have extended its product line further

Threats

1. Retail toy stores
2.Outdoor games
3.Television

Competition

Competitors

1.K.B. Toys
2.Toys R Us



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